AxieCon Barcelona

The challenge

Sky Mavis, the studio behind Axie Infinity, had grown one of the largest web3 gaming communities in the world — almost entirely online. AxieCon Barcelona was its first global, in-person conference: a chance to turn a distributed digital community into a shared physical experience, while still broadcasting every moment to the players who couldn’t attend.

That meant orchestrating a multi-day program across competitive play, panels and community activations, with a live stream that had to feel as polished on a screen in Manila as it did in the room in Barcelona.

My role

I worked as host and production lead, sitting at the intersection of operations and broadcast:

• Stage hosting & casting — anchoring sessions on stage and on stream, keeping energy high across long broadcast days.
• Production coordination — aligning the run-of-show across stages, talent, and the live-stream team so segments started and ended cleanly.
• Community framing — making sure the event spoke the community’s language, not just the company’s.

Approach

• Built a clear run-of-show that mapped every segment to a stage, a time slot, and an owner — the same process discipline I bring to operations work.
• Coordinated with the streaming team so the broadcast had a coherent narrative thread across days, rather than a series of disconnected sessions.
• Treated the in-room audience and the remote audience as two first-class audiences with different needs.

Outcome

AxieCon brought thousands of community members together for Sky Mavis’ first global conference, with the full program captured and broadcast for the wider community.

Watch the broadcast: Days 1 & 2 · Days 3 & 4 · Read the recap